TY  - BOOK
AU  - Newman, Martin
AU  - McDonald, Malcolm
TI  - 100 practical ways to improve customer experience : achieve end-to-end customer engagement in a multichannel world
SN  - 9780749482671
U1  - 658.812 
PY  - 2018///
CY  - London: 
PB  - KoganPage
KW  - customer relations
KW  - marketing
ER  -