Bailey, Simon <br/><br/>
Myths of branding : a brand is just a logo, and other popular misconceptions 
by Simon Bailey and Andy Milligan 
 - London:   Kogan Page  2019 
 - xii, 244p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9780749483098 
<br/><br/><label>Subjects--Topical Terms: </label><br/>branding<br/>logos<br/>marketing<br/>symbols
<br/><br/><label>Dewey Class. No.: </label>658.827  / BAI