TY  - BOOK
AU  - Bailey, Simon
AU  - Milligan, Andy
TI  - Myths of branding : a brand is just a logo, and other popular misconceptions
SN  - 9780749483098
U1  - 658.827 
PY  - 2019///
CY  - London: 
PB  - Kogan Page
KW  - branding
KW  - logos
KW  - marketing
KW  - symbols
ER  -