Fifield, Paul <br/><br/>
Marketing strategy : the difference between marketing and markets 
by Paul Fifield 
 - 3rd ed. 
 - Oxford:   Elsevier  2007 
 - xi, 316p., app., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>9780750656757 
<br/><br/><label>Subjects--Topical Terms: </label><br/>business strategy<br/>customer and market orientation<br/>management<br/>market control systems<br/>market plans<br/>marketing<br/>personal values<br/>planning<br/>positioning and branding<br/>shareholder value<br/>strengths and weeknesses
<br/><br/><label>Dewey Class. No.: </label>658.802  / FIF