TY  - BOOK
AU  - Fifield, Paul
TI  - Marketing strategy : the difference between marketing and markets
SN  - 9780750656757
U1  - 658.802 
PY  - 2007///
CY  - Oxford: 
PB  - Elsevier
KW  - business strategy
KW  - customer and market orientation
KW  - management
KW  - market control systems
KW  - market plans
KW  - marketing
KW  - personal values
KW  - planning
KW  - positioning and branding
KW  - shareholder value
KW  - strengths and weeknesses
ER  -