Mudie, Peter <br/><br/>
Services marketing management 
by Peter Mudie and Angela Pirrie 
 - Noida:   Elsevier India Private Limited  2009 
 - xii, 267p., ind.  24 cm x 18 cm 
 - Professional and trade series .
<br/><br/><label>ISBN: </label>9780750666749 
<br/><br/><label>Subjects--Topical Terms: </label><br/>capacity management<br/>demand<br/>design<br/>evaluating<br/>management<br/>managing people<br/>marketing<br/>monitoring<br/>organization<br/>performance measurement<br/>quality<br/>relationship marketing<br/>service<br/>service communications<br/>service industries
<br/><br/><label>Dewey Class. No.: </label>658.8  / MUD