TY  - BOOK
AU  - Mudie, Peter
AU  - Pirrie, Angela
TI  - Services marketing management
T2  - Professional and trade series
SN  - 9780750666749
U1  - 658.8 
PY  - 2009///
CY  - Noida: 
PB  - Elsevier India Private Limited
KW  - capacity management
KW  - demand
KW  - design
KW  - evaluating
KW  - management
KW  - managing people
KW  - marketing
KW  - monitoring
KW  - organization
KW  - performance measurement
KW  - quality
KW  - relationship marketing
KW  - service
KW  - service communications
KW  - service industries
ER  -