McCabe, Scott <br/><br/>
Marketing communications in tourism and hospitality : concepts, strategies and cases 
by Scott McCabe 
 - Oxford:   Elsevier  2009 
 - xx, 300p., ind.  25 cm x 19 cm 
<br/><br/><label>ISBN: </label>9780750682770 
<br/><br/><label>Subjects--Topical Terms: </label><br/>case studies<br/>communication marketing<br/>hospitality industry<br/>hospitality industry marketing<br/>marketing<br/>tourism<br/>tourism marketing
<br/><br/><label>Dewey Class. No.: </label>647.950688  / MCC