Baisya, Rajat K. <br/><br/>
Aesthetics in marketing 
by Rajat K. Baisya and G. Ganesh Das 
 - New Delhi:   Response Books  2008 
 - 313p., glos., ind.  22 cm x 14 cm 
<br/><br/><label>ISBN: </label>9780761935957 
<br/><br/><label>Subjects--Topical Terms: </label><br/>aesthetics<br/>case study<br/>consumer behaviour<br/>consumer durable industry<br/>consumers preferences<br/>demographic variables and branding<br/>design<br/>Indian automobile<br/>marketing segmentation<br/>new products
<br/><br/><label>Dewey Class. No.: </label>658.8001  / BAI