Schultz, Don E.  <br/><br/>
Building customer-brand relationships 
by Don E. Schultz, Beth E. Barnes, Heidi F. Schultz and Mariam Azzaro 
 - New York:   M.E.Sharpe  2009 
 - xi, 354p., ind.  26 cm x 18 cm 
<br/><br/><label>ISBN: </label>9780765617996 
<br/><br/><label>Subjects--Topical Terms: </label><br/>branding<br/>customer communication<br/>customer relations<br/>relationship marketing
<br/><br/><label>Dewey Class. No.: </label>658.812  / BUI