TY  - BOOK
AU  - Schultz, Don E. 
AU  - Azzaro, Mariam 
AU  - Barnes, Beth E.
AU  - Schultz, Heidi F.
TI  - Building customer-brand relationships
SN  - 9780765617996
U1  - 658.812 
PY  - 2009///
CY  - New York: 
PB  - M.E.Sharpe
KW  - branding
KW  - customer communication
KW  - customer relations
KW  - relationship marketing
ER  -