Hunt, Shelby D. <br/><br/>
Marketing theory : foundations, controversy, strategy, resource advantage theory 
by Shelby D. Hunt 
 - New York:   M. E. Sharpe Inc.  2010 
 - xvii, 490p., ref., notes.  26 cm x 18 cm 
<br/><br/><label>ISBN: </label>9780765623638 
<br/><br/><label>Subjects--Topical Terms: </label><br/>competition theory, Alderson's market processes theory and R-A theory<br/>controversy in marketing theory<br/>explanation<br/>foundations of marketing trheory<br/>marketing<br/>marketing discipline<br/>marketing research<br/>morphology of scientific laws<br/>morphology of theory<br/>nature of marketing and science<br/>on objectivity and marketing research<br/>on trith and marketing research<br/>onscience, nonscience,qualitative methods and marketing research<br/>scientific laws<br/>strategy and R-A theory<br/>theory<br/>toward a general theory of marketing
<br/><br/><label>Dewey Class. No.: </label>658.8001  / HUN