Apte, Govind <br/><br/>
Services marketing 
by Govind Apte 
 - New Delhi:   Oxford University Press  2004 
 - xi, 440p., app., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>0195667581 
<br/><br/><label>Subjects--Topical Terms: </label><br/>consumer behaviour<br/>demand and supply management<br/>marketing mix elements<br/>marketing research<br/>people's role<br/>physical evidence<br/>product, promotion, priced, distribution<br/>service marketing<br/>service quality, measurement, control<br/>service tax provision<br/>trends
<br/><br/><label>Dewey Class. No.: </label>658.8  / APT