Wrenn, Bruce <br/><br/>
Marketing research : text and cases 
by Bruce Wrenn, Robert E. Stevens and David L. Loudon 
 - 2nd ed. 
 - New York:   Best Business Books  2011 
 - xi,464p., ind., notes.   21cm x14 cm 
<br/><br/><label>ISBN: </label>9780789027467 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advanced data analysis<br/>analyzing and interpreting data for decisions<br/>cases<br/>designing the data gathering instrument<br/>fielding the data gathering instrument<br/>marketing research<br/>marketing research case stidies<br/>measurement<br/>primary data collection<br/>reserach report<br/>reserch designs for management<br/>sampling methods and sample size<br/>secondary data
<br/><br/><label>Dewey Class. No.: </label>658.8  / WRE