TY  - BOOK
AU  - Grams, Chris
TI  - The ad-free brand : secrets of building successful brands in a digital world
SN  - 9780789748027
U1  - 658.827 
PY  - 2011///
CY  - Indiana: 
PB  - Que Pub
KW  - ad free brand
KW  - brand positioning research
KW  - branding
KW  - designing
KW  - external
KW  - internal brand positioning rollout
KW  - internet marketing
ER  -