Churchill, Gilbert A. <br/><br/>
Marketing research : methodological foundation 
by Gilbert A. Churchill 
 - 7th ed. 
 - Orlando:   The Dryden Press  1999 
 - xxviii, 1017p., ind.  26 cm x 21 cm 
<br/><br/><label>ISBN: </label>0030238161 
<br/><br/><label>Subjects--Topical Terms: </label><br/>casessampling<br/>data collection<br/>interpretation data<br/>marketing research<br/>reseach designs
<br/><br/><label>Dewey Class. No.: </label>658.83  / CHU