Boush, David M. <br/><br/>
Deception in the marketplace : the psychology of deceptive persuasion and consumer self protection 
by David M. Boush, Marian Friestad and Peter Wright 
 - New York:   Routledge  2009 
 - xv, 241p., ind., ref.  22 cm x15 cm 
<br/><br/><label>ISBN: </label>9780805860870 
<br/><br/><label>Subjects--Topical Terms: </label><br/>consumer protection United States<br/>deception in the marketplace<br/>deception in the modern marketplae<br/>deception minded marketers think<br/>deceptive advertising United States<br/>developing deception protection skills in adolescence and adulthood<br/>Marketing United states<br/>marketplace deception protection skills<br/>marketplace deception tactics I<br/>marketplace deception tactics II<br/>misleading and deceptive<br/>people cope with deceptiveness<br/>societal perspectives<br/>teaching marketplace deception protection skills<br/>theoretical perspectives on deceptive persuasion
<br/><br/><label>Dewey Class. No.: </label>659.101  / BOU