Vincent, Laurence <br/><br/>
Brand real : how smart companies live their brand promise and inspire fierce customer loyalty 
by Laurence Vincent 
 - New York:   Amacom  2012 
 - xii, 257p., notes, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9780814416761 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand attachment<br/>branding<br/>communications strategy<br/>customer loyalty<br/>identity development<br/>marketing<br/>memory game<br/>positioning brands
<br/><br/><label>Dewey Class. No.: </label>658.827  / VIN