TY  - BOOK
AU  - Weyland, Paul
TI  - Successful local broadcast sales
SN  - 9780814480533
U1  - 659.140688 
PY  - 2008///
CY  - New York: 
PB  - AMACOM
KW  - broadcast
KW  - broadcast advertising
KW  - buy
KW  - client
KW  - mechanics
KW  - risk
KW  - sales
KW  - selling
ER  -