Global marketing : contemporary theory, practice, and cases 
by Ilan Alon, Eugene D. Jaffe, Christiane Prange and Donata Vianelli 
 - 2nd ed. 
 - New York:   Routledge  2018 
 - xxvi, 699p., ind.  24 cm x 17 cm 
<br/><br/><label>ISBN: </label>9780815367703 
<br/><br/><label>Subjects--Topical Terms: </label><br/>case studies<br/>export marketing
<br/><br/><label>Dewey Class. No.: </label>658.84  / GLO