TY  - BOOK
AU  - Stauble, Vernon R.
TI  - Marketing strategy : a global perspective
SN  - 003026216X
U1  - 658.802 
PY  - 2000///
CY  - Fort Worth: 
PB  - Harcourt College Publication
KW  - competitive analysis
KW  - consumer market
KW  - distribution strategy
KW  - environmental analysis
KW  - global environment
KW  - global market
KW  - global marketing strategy
KW  - marketing
KW  - marketing analysis
KW  - marketing plan
KW  - marketing Strategy
KW  - price strategy
KW  - product
KW  - promotion strategy
KW  - service strategy
ER  -