TY  - BOOK
AU  - Belk, Russell
AU  - Fischer, Eileen
AU  - Kozinets, Robert V.
TI  - Qualitative consumer and marketing research
SN  - 9780857027672
U1  - 658.83 
PY  - 2013///
CY  - New Delhi: 
PB  - Sage Publications
KW  - analysis
KW  - consumer research
KW  - data collection ads
KW  - marketing research
KW  - qualitative research
ER  -