Bajaj, Chetan

Retail management by Chetan Bajaj, Rajnish Tuli and Nidhi V. Srivastava - New Delhi: Oxford University Press 2005 - x, 698p., ann., ind. 24 cm x 18 cm

019566986X


atmospherics and retail space management
customer
location strategy
market segmentation
organisation
pricing
product and merchandise management
promotion strategy
relationship marketing
retail in India
retailing

658.87 / BAJ