TY  - BOOK
AU  - Bajaj, Chetan
AU  - Srivastava, Nidhi
AU  - Tuli, Rajnish
TI  - Retail management
SN  - 019566986X
U1  - 658.87 
PY  - 2005///
CY  - New Delhi: 
PB  - Oxford University Press
KW  - atmospherics and retail space management
KW  - customer
KW  - location strategy
KW  - market segmentation
KW  - organisation
KW  - pricing
KW  - product and merchandise management
KW  - promotion strategy
KW  - relationship marketing
KW  - retail in India
KW  - retailing
ER  -