Lilien, Gary L. <br/><br/>
Principles of marketing engineering 
by Gary L. Lilien, Arvind Rangaswamy and Arnaud de Bruyn 
 - 2nd ed. 
 - State College (Pa):   DecisionPro  2013 
 - xv, 263p., ind., ref.  25 cm x 18 cm 
<br/><br/><label>ISBN: </label>9780985764807 
<br/><br/><label>Subjects--Topical Terms: </label><br/>data processing<br/>decision making<br/>marketing<br/>mathematical models
<br/><br/><label>Dewey Class. No.: </label>658.8  / LIL