TY  - BOOK
AU  - Lilien, Gary L.
AU  - Bruyn, Arnaud de
AU  - Rangaswamy, Arvind
TI  - Principles of marketing engineering
SN  - 9780985764807
U1  - 658.8 
PY  - 2013///
CY  - State College (Pa): 
PB  - DecisionPro
KW  - data processing
KW  - decision making
KW  - marketing
KW  - mathematical models
ER  -