TY  - BOOK
AU  - Kang, Karen
TI  - Branding pays : the five-step system to reinvent your personal brand
SN  - 9780988437500
U1  - 658.827 
PY  - 2013///
CY  - Palo Alto: 
PB  - BrandingPays Media
KW  - action plan
KW  - brand strategy
KW  - Branding
KW  - case studies
KW  - degree branding
KW  - ecosystem
KW  - marketing
KW  - messaging
KW  - personbal brand
KW  - portable branding
KW  - positioning
KW  - social media
ER  -