Joshi, Rajesh Mohan <br/><br/>
International marketing (with CD) 
by Rajesh Mohan Joshi 
 - New Delhi:   Oxford Univesity Press  2005 
 - xiii, 750p., ann.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>0195671236 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand building<br/>communication<br/>decision making process<br/>emerging issues<br/>entering international markets<br/>export import policy<br/>institutional infrastructure<br/>international economic environment<br/>logistics and distribution<br/>marketing research<br/>pricing<br/>product strategy<br/>risk management<br/>world trade organisation
<br/><br/><label>Dewey Class. No.: </label>658.84  / JOS