TY  - BOOK
AU  - Joshi, Rajesh Mohan
TI  - International marketing (with CD)
SN  - 0195671236
U1  - 658.84 
PY  - 2005///
CY  - New Delhi: 
PB  - Oxford Univesity Press
KW  - brand building
KW  - communication
KW  - decision making process
KW  - emerging issues
KW  - entering international markets
KW  - export import policy
KW  - institutional infrastructure
KW  - international economic environment
KW  - logistics and distribution
KW  - marketing research
KW  - pricing
KW  - product strategy
KW  - risk management
KW  - world trade organisation
ER  -