TY  - BOOK
AU  - Ng, Irene C. L.
TI  - Creating new markets in the digital economy : value and wort
SN  - 9781107461703
U1  - 658.872 
PY  - 2014///
CY  - New Delhi: 
PB  - Cambridge University Press
KW  - commercial viability
KW  - context
KW  - digital economy
KW  - digital labour
KW  - digitisation on markets
KW  - economic aspects
KW  - information technology
KW  - marketing research
KW  - markets
KW  - new business model
KW  - new economic model
KW  - new products
KW  - technological innovations
KW  - value
KW  - value exchange
ER  -