TY  - BOOK
AU  - Chritton, Susan
TI  - Personal branding for dummies
SN  - 9781118117927
U1  - 658.827 
PY  - 2012///
CY  - New Jersy: 
PB  - John Wiley and Sons, Inc.
KW  - communicating your brand
KW  - controlling your brand ecosystem
KW  - knowing your brand
KW  - personal branding important
ER  -