TY - BOOK AU - Gratton, Sarah-Jayne TI - Follow me! : creating a personal brand with Twitter SN - 9781118336342 U1 - 658.872 PY - 2012/// CY - Indianapolis: PB - John Wiley and Sons, Inc. KW - branding KW - economic KW - internet marketing KW - marketing KW - online social networks KW - showcasing your brand KW - social consumer KW - social media entrepreneur KW - Twitter KW - Twitter branding ER -