Kumar, Nirmalya <br/><br/>
Brand breakout : how emerging market brands will go global 
by Nirmalya Kumar, Jan-Benedict and E. M. Steenkamp 
 - New York:   Palgrave Macmillan  2013 
 - xvi, 256p., app., notes, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9781137276612 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand acquisition<br/>brand marketing<br/>branding<br/>business to business<br/>national campaign route<br/>natural resources route<br/>positive campaign route
<br/><br/><label>Dewey Class. No.: </label>658.827  / KUM