TY  - BOOK
AU  - Kumar, Nirmalya
AU  - Jan-Benedict
AU  - Steenkamp, E. M.
TI  - Brand breakout : how emerging market brands will go global
SN  - 9781137276612
U1  - 658.827 
PY  - 2013///
CY  - New York: 
PB  - Palgrave Macmillan
KW  - brand acquisition
KW  - brand marketing
KW  - branding
KW  - business to business
KW  - national campaign route
KW  - natural resources route
KW  - positive campaign route
ER  -