Seitel, Fraser P. <br/><br/>
Rethinking reputation : how PR trumps marketing and advertising in the new media world 
by Fraser P. Seitel and John Doorley 
 - New York:   Palgrave Macmillan  2012 
 - x, 239p., bib., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>9781137278708 
<br/><br/><label>Subjects--Topical Terms: </label><br/>build reputation<br/>company brand<br/>corporate image<br/>internet in public relations<br/>power of planing<br/>protect reputation<br/>public relations<br/>publicity<br/>relation power<br/>reputation<br/>rethinking reputation<br/>sin of spin<br/>social media<br/>stick script
<br/><br/><label>Dewey Class. No.: </label>659.2  / SEI