TY  - BOOK
AU  - Seitel, Fraser P.
AU  - Doorley, John
TI  - Rethinking reputation : how PR trumps marketing and advertising in the new media world
SN  - 9781137278708
U1  - 659.2 
PY  - 2012///
CY  - New York: 
PB  - Palgrave Macmillan
KW  - build reputation
KW  - company brand
KW  - corporate image
KW  - internet in public relations
KW  - power of planing
KW  - protect reputation
KW  - public relations
KW  - publicity
KW  - relation power
KW  - reputation
KW  - rethinking reputation
KW  - sin of spin
KW  - social media
KW  - stick script
ER  -