Watson, James Media Communication : an introduction to theory and process by James, Watson - 4th ed. - London: Macmillan Publishers Limited 2016 - xviii, 326p., bib., glos., ind. 23 cm x 16 cm ISBN: 9781137428219 Subjects--Topical Terms: audienceMass mediaperformance Dewey Class. No.: 302.23 / WAT