Lancaster, Geoffrey <br/><br/>
Essentials of marketing management 
by Geoffrey Lancaster and Lester Massingham 
 - 2nd ed. 
 - New York:   Routledge  2018 
 - ix, 464p., ind.  25 cm x 19 cm 
<br/><br/><label>ISBN: </label>9781138038967 
<br/><br/><label>Subjects--Topical Terms: </label><br/>management<br/>marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAN