TY  - BOOK
AU  - Lancaster, Geoffrey
AU  - Massingham, Lester
TI  - Essentials of marketing management
SN  - 9781138038967
U1  - 658.8 
PY  - 2018///
CY  - New York: 
PB  - Routledge
KW  - management
KW  - marketing
ER  -