Nagle, Thomas T. <br/><br/>
The strategy and tactics of pricing : a guide to growing more profitably 
by Thomas T. Nagle, John E. Hogan and Joseph Zale 
 - 5th ed. 
 - New York:   Routledge  2016 
 - xiv, 334p., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>9781138227095 
<br/><br/><label>Subjects--Topical Terms: </label><br/>competition<br/>decision making<br/>financial analysis<br/>marketing<br/>pricing<br/>strategic pricing<br/>value creation
<br/><br/><label>Dewey Class. No.: </label>658.816  / NAG