TY  - BOOK
AU  - Nagle, Thomas T.
AU  - Hogan, John E.
AU  - Zale, Joseph Zale
TI  - The strategy and tactics of pricing : a guide to growing more profitably
SN  - 9781138227095
U1  - 658.816 
PY  - 2016///
CY  - New York: 
PB  - Routledge
KW  - competition
KW  - decision making
KW  - financial analysis
KW  - marketing
KW  - pricing
KW  - strategic pricing
KW  - value creation
ER  -