Dymek, Mikolaj (ed.) <br/><br/>
The business of gamification : a critical analysis 

 - New York:  Routledge,  2018. 
 - xxi, 229p., note., bib., ref., ind.  23 cm x 15 cm 
 - Routledge advances in management and business studies, 65 .
<br/><br/><label>ISBN: </label>9781138340145 
<br/><br/><label>Subjects--Topical Terms: </label><br/>business enterprises<br/>marketing<br/>technological innovations<br/>video games<br/>video games industry
<br/><br/><label>Dewey Class. No.: </label>338.477948  / BUS