Buttle, Francis Buttle <br/><br/>
Customer relationship management : concepts and technologies 
by Francis Buttle and Stan Maklan 
 - 3rd ed. 
 - New York:   Routledge  2015 
 - xxv, 400p., ref., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>9781138789838 
<br/><br/><label>Subjects--Topical Terms: </label><br/>analytical<br/>business and economics<br/>consumer behaviour<br/>CRM<br/>customer portfolio management<br/>customer relations<br/>customer retention<br/>cutomer related database<br/>implementing<br/>management<br/>managing the customer lifecycle<br/>marketing automation<br/>operational CRM<br/>planning to succeed<br/>sales force automation<br/>service automation<br/>strategic CRM<br/>understanding customer relationship
<br/><br/><label>Dewey Class. No.: </label>658.812  / BUT