TY  - BOOK
AU  - Buttle, Francis Buttle
AU  - Maklan, Stan
TI  - Customer relationship management : concepts and technologies
SN  - 9781138789838
U1  - 658.812 
PY  - 2015///
CY  - New York: 
PB  - Routledge
KW  - analytical
KW  - business and economics
KW  - consumer behaviour
KW  - CRM
KW  - customer portfolio management
KW  - customer relations
KW  - customer retention
KW  - cutomer related database
KW  - implementing
KW  - management
KW  - managing the customer lifecycle
KW  - marketing automation
KW  - operational CRM
KW  - planning to succeed
KW  - sales force automation
KW  - service automation
KW  - strategic CRM
KW  - understanding customer relationship
ER  -