TY  - BOOK
AU  - Fournier, Susan (ed.)
AU  - Breazeale, Michael (ed.)
AU  - Fetscherin, Marc (ed.)
TI  - Consumer-brand relationships : theory and practice
SN  - 9781138961548
U1  - 658.8343 
PY  - 2017///
CY  - New York
PB  - Routledge
KW  - brand name products
KW  - google
KW  - Youtube
ER  -