Sarin, Sharad <br/><br/>
Business marketing : concepts and cases 
by Sharad Sarin 
 - New Delhi:   McGraw Hill Education (India) Private Limited  2013 
 - xvi, 654p., ind.  23 cm x 17 cm 
<br/><br/><label>ISBN: </label>9781259026614 
<br/><br/><label>Subjects--Topical Terms: </label><br/>business globalisation<br/>business marketing management<br/>business markets<br/>buying behaviour<br/>channel management<br/>marketing<br/>marketing commiunications<br/>organisational customer<br/>personal selling<br/>pricing decision<br/>product strategies<br/>segmentation strategies<br/>strategic brand management
<br/><br/><label>Dewey Class. No.: </label>658.802  / SAR