Caywood, Clarke L. (ed.) <br/><br/>
The handbook of strategic public relations and integrated communications 

 - 2nd ed. 
 - New Delhi:   Tata McGraw Hill Publishing Cpmpany Limited  2012 
 - xviii, 904p., ind.  25 cm x 19 cm 
<br/><br/><label>ISBN: </label>9781259027635 
<br/><br/><label>Subjects--Topical Terms: </label><br/>branded content strategy<br/>broadcast media<br/>brodcast medi<br/>charities<br/>consumer insight<br/>corporate philanthropy<br/>digital communication<br/>digital communities<br/>entertainment business<br/>food and beverage<br/>govenment public information<br/>health care<br/>hospitality<br/>industries<br/>insurance<br/>management<br/>marketing<br/>merger and acquisition<br/>mergers and aquisitions<br/>oil and natural gas<br/>orgnaistion<br/>outsourcing<br/>pharmaceutical<br/>public relation law<br/>research<br/>retail industy<br/>shareholder value<br/>sports marketing<br/>stakeholder concept<br/>storytelling<br/>twenty first ventury public relations
<br/><br/><label>Dewey Class. No.: </label>658.45  / HAN