Ries, Al <br/><br/>
Marketing warfare 
by Al Ries and Jack Trout 
 - 20th anniversary ed. 
 - New Delhi:   Tata McGraw Hill Education Private Limted  2006 
 - xiv, 216p., ind.  20 cm x 18 cm 
<br/><br/><label>ISBN: </label>9781259029004 
<br/><br/><label>Subjects--Topical Terms: </label><br/>beer war<br/>burger war<br/>cola war<br/>competition<br/>computer war<br/>guerrilla warfare<br/>marketing<br/>principles
<br/><br/><label>Dewey Class. No.: </label>658.8  / RIE