Hughes, Arthur <br/><br/>
Strategic database marketing 
by Arthur Hughes 
 - 4th ed. 
 - New Delhi:   Tata McGraw Hill Education Private Limited  2012 
 - viii, 598p., glos., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>9781259029059 
<br/><br/><label>Subjects--Topical Terms: </label><br/>building retail store traffic<br/>business to business<br/>customer<br/>customer segmentation<br/>database marketing<br/>financial service<br/>listening to cutomers<br/>loyalty and retention<br/>outsourcing<br/>planning<br/>subscriber acquisition
<br/><br/><label>Dewey Class. No.: </label>658.872  / HUG