Chattopadhyay, Amitava <br/><br/>
The new emerging market multinationals : four strategies for disrupting markets and building brands 
by Amitava Chattopadhyay. Rajiv Batra and Aysegul Ozsomer 
 - New Delhi:   Tata McGraw Hill Education Private Limited  2012 
 - xii, 335p., app., notes., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>9781259029226 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand building awarness<br/>branding<br/>consumer segment<br/>global brand associations<br/>marketing<br/>strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.827  / CHA